From the Lake’s Facebook page:

The time has come to announce our first NEW Season Pass benefit (or present to keep with the holiday spirit)! 10% off all FOOD and RETAIL purchases! Whether you want pulled pork from the Croc Pot, chicken & fries from the Potato Patch, or our delicious fried oreos, they will all be 10% off with your season pass! And now it will be even more affordable to get that LC t-shirt to remind you of all your summer memories!

Head on over to the Crocodile Club Fan Forums to discuss this announcement and speculate on what tomorrow’s announcement will be!